You’ll probably be seen the banners for KLMU’s “Discover U” campaign running on Advertlets banners. And if you pay attention in cinemas, you probably know the KLMU song too But this post isn’t about that – here’s what its about in summary: school leavers make their way to the “Discover U” website where they could take a course personality test, discover what they are suited for, and ultimately win an iPad 2.
Needless to say, the campaign drew a huge success and saw a 400% surge in enrolment. The Internet quiz contest was officially launched on 6th October. 1, 200 registrations later, and one Mohd. Shabiy Nukhari, a business and management student, emerged victorious. His outstanding entry reads: “When I finish my studies, I want to get more experience about my career and also practice what I study at this institution. After that, I want to have my own business.”
The best part, he says? Is that the personality test provides accurate matches to which career best suits the individual making it a pre-requisite for any fresh school leaver still undecided on which Yellow Brick Road to follow.
First phase: complete!
For the handful of you who missed out on the opportunity, fret not. Phase two of “Discover U”: initializes! Back by popular demand, is the online quiz contest – and this time, entries will be accepted all the way up till 30 March 2012. Here you are; another shot at winning yourself (or a loved one) an iPad 2! All you need to get cracking in on is a creative slogan entry besides participating in the “Discover U Course Personality Quiz” online, of course.
Oh, yeah and just FYI; enrolling early with KLMU has its perks. Namely, scholarships worth RM 1,000. See, with KLMU’s “Discover U” campaign, everybody’s a winner – regardless of whether or not you choose to take part in the contest. Head on over to www.discoveru.com.my right now or simply SMS KLMU DBG <space> NAME <space> STATE to 36600 for more information.